22 Mar
A print ad for both FEMINAX variants… Feminax Lancar Haid, the herbal menstrual pain precautionary drink, and Feminax Nyeri Haid, the menstrual pain relief pill.
Released March 2012.
Illustration by Ykha via Verve.

A print ad for both FEMINAX variants… Feminax Lancar Haid, the herbal menstrual pain precautionary drink, and Feminax Nyeri Haid, the menstrual pain relief pill.

Released March 2012.

Illustration by Ykha via Verve.

A print ad to support the TVC campaign of everE 250.
Released March 2012.

A print ad to support the TVC campaign of everE 250.

Released March 2012.

A TVC for everE 250, a relatively new vitamin E brand, enhancing its gelatin-free benefit.

Released February 2012.

30 Dec
"Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine."

—David Ogilvy

A video documented by Tania and me on Friday 11.11.11 to participate in One Day On Earth.

Special thanks to Inoi for visually narrating our video. And also thanks to Mr. Iwan (+62 819 1777 7747) and his ojek colleague who assisted us in the filming.

Music FB-01 #2 by Christian Bjoerklund.

A video documented on Friday 11.11.11 to participate in One Day On Earth.

Special thanks to Mr. Made Ringa and Mrs. Eni at YPK Mandiri Hospital, Menteng, Central Jakarta and the family of Danny Hutagalung and Dr. Mariani V. Lasut, happy parents of little Rafela, whose generosity and warm welcome have made this documentation possible.

Music Winter Sunshine by Evgeny Grinko.

A print ad for Gudang Garam Eid 2011, adaptation of the TVC.
The story is about how urban migrants can still enjoy and celebrate the festive season as nice and as warm, even though some may not have the chance to go back to hometown (mudik) this season.
Released August 2011.

A print ad for Gudang Garam Eid 2011, adaptation of the TVC.

The story is about how urban migrants can still enjoy and celebrate the festive season as nice and as warm, even though some may not have the chance to go back to hometown (mudik) this season.

Released August 2011.

A print ad for Gudang Garam independence day 2011.

The copy reads “There’s always a (unsung) hero behind the real heroes. Without carrying guns and fighting in the battlefield, this is the person who faithfully guards them to fulfill their destiny.”

Released August 2011.

An unselected print concept for GG independence day.
The story is about how a little change in a way of daily life can open possibilities for one to become a hero for their neighborhood. Little things like help someone to catch his/her runaway dog, crossing an old lady and help catch a thief when seeing one.
Developed July 2011.
Images from stocks, Google and Photolibrary.

An unselected print concept for GG independence day.

The story is about how a little change in a way of daily life can open possibilities for one to become a hero for their neighborhood. Little things like help someone to catch his/her runaway dog, crossing an old lady and help catch a thief when seeing one.

Developed July 2011.

Images from stocks, Google and Photolibrary.

A print ad for Feminax Lancar Haid to complement the TVC.
Released on July 2011.

A print ad for Feminax Lancar Haid to complement the TVC.

Released on July 2011.